Factors that Contribute to the Sustainability of Micro Enterprises in San Fernando City, Pampanga

Abstract

This study examines how micro-enterprises in the City of San Fernando, Pampanga survive. The qualitative, phenomenological study of micro-enterprise owners with more than five years of experience aims to understand the strategies and challenges of maintaining sustainable businesses in the local context. Twelve micro-enterprise owners were purposefully picked for in-depth interviews to reveal their strategies and approaches to business sustainability. Thematic data analysis identified significant links and abstract notions that support these firms' sustainability. The researcher also offered an overview of the factors through a table, then presented the emerging themes of the developed framework for business sustainability; Livelihood, External Factors, Financial Constraints, Management Skills, Adaptability, and Customer Service. The theme LIVELIHOOD emphasizes that micro-enterprise owners start enterprises to support their families, preserve financial stability, uphold traditions, and find personal pleasure through entrepreneurship. The themes FINANCIAL CONSTRAINTS and EXTERNAL FACTORS highlight that micro-enterprise owners confront financial restrictions from revenue declines, price hikes, inflation, and external risks like supplier relationships and uncertain events. The theme of ADAPTABILITY also stresses that modern organizations must embrace new techniques to succeed. The theme CUSTOMER SERVICE, suggests that personalized customer service, and a skilled workforce that can thrive in a dynamic environment are needed to succeed. Finally, the study introduces the BCDGMP Emerging Framework to help micro-companies expand and survive.